The seas and oceans constitute unique resources for the economy and the academic world. Far from the anarchic exploitation which is generally made of it, the Blue Economy is a new field of study which offers a responsible and innovative approach. A pioneer in this field, NLA International - a group of academics and professionals from the marine environment called upon Lamerton Creative and Webocube for the creation of its visual identity and digital communication. The website offers immersion from its home page through the use of a video background.